Is the term "content" an insult to the creative process?

Huffington Post editor Benjamin Hart says the term content is "soul-killing phraseology." Great shows like Breaking Bad, Hart says, should not lumped into the umbrella term "content". (Ursula Coyote/AMC)


Jian speaks with Benjamin Hart, a front-page editor at The Huffington Post, about his rally cry against the catch-all term content, which he describes as "the defining noun of our scattered media moment". 

Whether industry types are discussing user-generated content, quality content, original content or viral content, the "c-word" is, in Hart's estimation, a sterile, vague and even "depressing" word. 

"To me, it's just strange how we use this catch-all word when we could just say, 'original shows,' 'original programming.' It's a vague, anodyne word that I think is bland and inoffensive. I think it's fine to use in certain contexts like advertising, but I think it's insulting to the creative process," says Hart.

"It gives the impression that it's just 'stuff."

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