Jian speaks with Benjamin Hart
, a front-page editor at The Huffington Post, about his rally cry against the catch-all term content
, which he describes as "the defining noun of our scattered media moment".
Whether industry types are discussing user-generated content, quality content, original content or viral content, the "c-word" is, in Hart's estimation, a sterile, vague and even "depressing" word.
"To me, it's just strange how we use this catch-all word when we could just say, 'original shows,' 'original programming.' It's a vague, anodyne word that I think is bland and inoffensive. I think it's fine to use in certain contexts like advertising, but I think it's insulting to the creative process," says Hart.
"It gives the impression that it's just 'stuff."