You might think of elves as Santa's cute little helpers, or characters in Lord of the Rings. But in Iceland, elves are taken far more seriously. Recently, for instance, protesters railed against a road development partly because it might disturb the huldufolk
Jian speaks to journalist Ryan Jacobs
, who wrote about Icelandic elves
for The Atlantic. They discuss elf society, their place in Icelandic culture and how the phenomenon affects outsiders' perceptions of the country.