and Don Green
, affectionately known as the Roots boys, are the men behind a global brand that has woven itself into the fabric of our national identity -- even though they're not Canadian citizens.
On the fortieth anniversary of Roots style, Jian speaks to the two Detroit-born men about how they became Canadaphiles, why they say profit is not at the heart of what they do, and how they coaxed self-conscious Canadians into better clothes.
BONUS! The Roots boys showed up for their interview in spiffy matching sweaters. Here's a behind-the-scenes shot of their outfits.