How the Detroit-born "Roots Boys" changed Canada's clothes

Models pose for the Roots 2013 Fall look book. (

Models pose for the Roots 2013 Fall look book. (


Michael Budman and Don Green, affectionately known as the Roots boys, are the men behind a global brand that has woven itself into the fabric of our national identity -- even though they're not Canadian citizens.

On the fortieth anniversary of Roots style, Jian speaks to the two Detroit-born men about how they became Canadaphiles, why they say profit is not at the heart of what they do, and how they coaxed self-conscious Canadians into better clothes.

BONUS! The Roots boys showed up for their interview in spiffy matching sweaters. Here's a behind-the-scenes shot of their outfits.


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