Jay Z may have offended punctuation enthusiasts when he ditched the hyphen in his name, but the rapper has now turned his attention to winning over the art community.
He recently performed his new song "Picasso Baby" at the Pace Gallery in New York -- on loop, for six hours straight.
The setting was intimate, and even more so for the viewers selected from the audience to participate. Among them: legendary performance artist Marina Abramovic, film producer Judd Apatow, actor Alan Cumming, and New York Magazine art critic Jerry Saltz.
The performance will air tonight as an HBO special. In the lead up to the broadcast, guest host Terry O'Reilly speaks to Saltz about his role in the film and how Hova's delivery exceeded his expectations. As fun and captivating as he thought it was, find out why Saltz doesn't consider the piece to be art.
He also shares his views on the current state of the art world, musing, "Everyone wants to be in it and no one can afford it except the zillionaires."
Meantime, here are a few Twitter Vine recordings posted by the select few who got to see Jay Z's performance art debut live.