Should fashion change its models?


Ultra-thin models don't necessarily sell clothes, according to new research by Toronto academic and modelling agent Ben Barry. His PhD thesis at Cambridge University suggests that consumers respond most to models who resemble them in size, as well as age and ethnicity.

Thin models have been controversial for years, and recently, there have been some efforts to regulate the industry. But this is the first time that anyone has made a business case for diversity.

What do you think? Do you find ads more appealing when the model looks more like you? Does the fashion industry need to change how it defines beauty? What do you think that would take?

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