Homeless Hotspots: ingenious or unethical?


The biggest story of this year's South by Southwest Festival wasn't music or film. It was a marketing campaign called Homeless Hotspots that saw homeless people, fitted with wireless routers, providing festival goers with a wi-fi connection. For a small donation to the homeless provider, the public could log onto the internet from their mobile devices.

Supporters say it's a unique way to give the homeless population of Austin a job and some dignity. But critics are calling homeless hotspots unethical and the marketing campaign a disaster.

What do you think? Take a listen below and let us know on the blog if you think homeless hotspots are an innovative way of integrating these people into society or a shameful, exploitative, marketing strategy.

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