Today on Q, Jian talks to Morgan Spurlock, the documentary director behind, POM Wonderful presents: The Greatest Movie Ever Sold.
It is an ironic take on product placement and a behind-the-scenes account of how it works. It is also a film entirely financed through sponsorships and in-film commercials. Can a documentary retain its objectivity if it contains product sponsorship? Did Morgan Spurlock cross the line and undermine his message that advertising has gone too far?