Monday, June 14, 2010 | Categories: Q Blog
On the show today Jian talked to Remona Aly -- campaigns director for the Exploring Islam Foundation in the UK -- about their new transit ad campaign in London designed to challenge misconceptions about Muslims. The campaign has created a lot of conversation -- and it has raised the question: Can an ad campaign change engrained social beliefs? (The campaign was designed in response to a poll that found 50 percent of people in the UK associate Islam with terrorism and that 69 percent of UK citizens believe that Islam encourages the repression of women.)
So, has an ad campaign ever changed your attitudes or behaviours? Do you feel an ad could have a profound effect on how you see the world?