Does ad-o-tainment cross an ethical line?

Last weekend, Saturday Night Live premiered what looked like another in their long tradition of parody TV commercials ... except this time it was a commercial. Lorne Michaels and Co wrote, produced and broadcast three new Pepsi spots during SNL which led many viewers to wonder if they had just seen an ad or an SNL sketch. Do advertisers have a responsibility to be transparent to viewers to let them know when they being advertised to? And did SNL sell-out by turning their tradition of skewing consumer culture into an ad itself? Do you feel offended when ads are snuck into your entertainment?

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