CBC Program Guide

Philanthropy Inc.

Philanthropy Inc.

Philanthropy Inc. is a captivating report on the profitable partnership between business and charity - this modern-day alliance, irrevocably bound by the billions, raises ethical questions about ‘strategic philanthropy’.

Narrated by Jian Ghomeshi, host of CBC Radio’s Q, this revealing documentary divulges the realities of this symbiotic phenomenon using three corporate giant case studies: Coke, Walmart and General Mills. Driven by sales and marketing experts, business leaders have learned that consumers will buy products manufactured by companies who contribute to charitable causes.

Who wins and who loses in this relationship? Philanthropy Inc. explores this and other compelling questions by speaking to the leaders at the forefront of the philanthropic movement.

This program belongs to the following categories:

  • Documentary

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