CBC Program Guide

Joe Mimran

Joe Mimran

Joe Mimran is featured in the following program(s):

Known as an arbiter of taste and design, Joe Mimran brings his finely honed skills to the Den to weigh in on Canada's best business ideas.

Joe is among Canada's leading fashion pioneers. Throughout his storied career he has founded and built brands that helped define the industry landscape, including Joe Fresh, Club Monaco, Alfred Sung, Caban and--with his wife, Kimberley Newport-Mimran--Pink Tartan. With an intuitive design vision and a keen business sense, Joe has been at the forefront of fashion and retail for over thirty years.

Born in Morocco to a couturier mother, Joe grew up with the sound of a sewing machine. After moving to Toronto at a young age, he developed the entrepreneurial spirit early. He ran several successful businesses before completing two bachelor degrees and becoming a chartered accountant.

But it was the search for the perfect white t-shirt that inspired Joe's first major enterprise. Unable to find one he decided to make his own. From that single t-shirt, Joe built an entire line of minimal, unisex clothes which would become Club Monaco. By 1999, Club Monaco had 125 stores worldwide, and that same year the company was purchased by the Ralph Lauren Corporation.

In 2003, Loblaw tapped Joe to design home products under its President's Choice brand, followed by all general merchandise categories by 2009. But it was when he went on to conceive the Joe Fresh brand for Loblaw in 2005 that he really became a household name. Joe Fresh Style was launched nationwide in the spring of 2006, and now this line of stylish and affordable clothing boasts more than 340 Loblaw's locations in Canada, a flagship store on New York's Fifth Avenue, as well as 200 stores in JC Penney locations across the U.S. Overseas, Joe Fresh has inked international partnership agreements for 23 new markets, and since 2014, opened its first stores in South Korea, Saudi Arabia and Egypt with local partners. Joe recently stepped down as creative director of Joe Fresh, but continues to act as their brand ambassador.

When Joe isn't expanding his fashion empire, he spends his time at home in Toronto with his wife and four kids.

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