en-ca http://www.cbc.ca/radio/podcasts/images/promo-undertheinfluence.jpg http://www.cbc.ca/podcasting http://www.cbc.ca/podcasting The first 50 years of modern advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. The goal is no longer to triumph by weight, but to win by influence. Welcome to Under the Influence. An exploration of that critical shift. CBC podcasting@cbc.ca Copyright © CBC 2013 podcasting@cbc.ca no CBC Radio CBC,CBC Radio The first 50 years of modern advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. The goal is no longer to triumph by weight, but to win by influence. Welcome to Under the Influence. An exploration of that critical shift. http://podcast.cbc.ca/mp3/podcasts/undertheinfluence_20130518_78320.mp3 For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. http://www.cbc.ca/podcasting podcasting@cbc.ca Sat, 18 May 2013 04:00:00 GMT For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. 1634 http://podcast.cbc.ca/mp3/podcasts/undertheinfluence_20130518_84751.mp3 For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. http://www.cbc.ca/podcasting podcasting@cbc.ca Sat, 18 May 2013 04:00:00 GMT For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. 1634 http://podcast.cbc.ca/mp3/podcasts/undertheinfluence_20130511_12180.mp3 Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them, and ad people are no exception. http://www.cbc.ca/podcasting podcasting@cbc.ca Sat, 11 May 2013 04:00:00 GMT Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them, and ad people are no exception. Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them, and ad people are no exception. 1653