BlackBerry: Reinvention & Canadian Pride

The Current

If Canada's signature tech company RIM, now known as BlackBerry, is to revive its fortunes, it will need to straddle both the business and the consumer market with the BlackBerry 10 to appeal to everyone from teens to bosses. But while there's a lot riding on this, how much of our collective Canadian identity is also at stake? Today, we explore our emotional connectivity to BlackBerry.

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