Crowdsourcing Cool


The Japanese government has launched a site called Mazer, as part of its "Cool Japan" project. The idea is for people to post questions or problems, and crowdsource the answers. The winning ideas will be bid on by businesses to make them a reality. Michael Keferl is a marketer and trendspotter in Tokyo and we get his take. We expand the conversation for a look at how and when crowdsourcing can be effective, with digital culture writer, Don Tapscott.

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