CBC celebrates 75 years of CBC Personalities (Clip 7)


Max Ferguson was another CBC Radio legend. Story has it that when Ferguson was first hired in 1946, he was appalled to find that he had to host a cowboy music show. In hopes of quick reassignment, he improvised a character called Ol’ Rawhide, an elderly ranch-hand who gave colorfully disdainful appraisals of the songs he introduced. The character was an instant hit. In 1949, Max moved to Toronto so that his program could be broadcast nationally. This is from 1960 where Max has a little fun with the announcement from Ottawa that Canadians would be able to buy do-it-yourself fallout shelters.

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