"Opportunism" (May 2010 Encore)

Age of Persuasion

This week, the Age of Persuasion features an encore broadcast of Season Four's "Opportunism" originally aired May 29, 2010. Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.

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