"Do This or Die" (June 2007 Encore)

Age of Persuasion

A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-celebrated - ads in history. Titled "Do This Or Die", it was both a manifesto and a warning to the Ad Industry. It was a plea for candour and intelligence among advertisers, and for authentic dialogue with consumers. This week on The Age of Persuasion, Terry O'Reilly explains why today's advertisers ignore this plea at their peril.

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