Under the Influence | Apr 18, 2014 | 27:32

Brand Envy (May 2012 Encore)

This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long.

Now Playing on CBC Radio Help Refresh

Live audio streams for phones and tablets: Radio One and CBC Music (Radio 2, Radio 3 and more)

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3
Under the Influence - Geography As Branding: An Encore PresentationJun 27, 2015 | 27:31Under the Influence Geography As Branding: An Encore Presentation Audio
Under the Influence Geography As Branding: An Encore Presentation Jun 27, 2015 | 27:31This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
Under the Influence - Selling Yourself: The Art of Personal BrandingJun 13, 2015 | 27:32Under the Influence Selling Yourself: The Art of Personal Branding Audio
Under the Influence Selling Yourself: The Art of Personal Branding Jun 13, 2015 | 27:32This week, we take marketing lessons from big brands and apply them…to you.
Under the Influence - Ask Terry 2015Jun 20, 2015 | 27:32Under the Influence Ask Terry 2015 Audio
Under the Influence Ask Terry 2015 Jun 20, 2015 | 27:32This week is the final episode of our 10th season on CBC. To celebrate, we turn the show over to you. We'll be answering listener questions from how Terry got into advertising, to how he would advertise marijuana if it ever became legal.
Under the Influence - Brand Envy 2015: An Encore PresentationJun 6, 2015 | 27:32Under the Influence Brand Envy 2015: An Encore Presentation Audio
Under the Influence Brand Envy 2015: An Encore Presentation Jun 6, 2015 | 27:32This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing.
Under the Influence - Controversy Advertising: An Encore PresentationJul 3, 2015 | 27:32Under the Influence Controversy Advertising: An Encore Presentation Audio
Under the Influence Controversy Advertising: An Encore Presentation Jul 3, 2015 | 27:32This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter.
Under the Influence - Ask Terry 2015Jun 20, 2015 | 1:49Under the Influence Ask Terry 2015 Audio
Under the Influence Ask Terry 2015 Jun 20, 2015 | 1:49
Under the Influence - The Internet of (Marketing) ThingsMay 27, 2015 | 1:12Under the Influence The Internet of (Marketing) Things Audio
Under the Influence The Internet of (Marketing) Things May 27, 2015 | 1:12
Under the Influence - The Internet of (Marketing) ThingsMay 30, 2015 | 27:32Under the Influence The Internet of (Marketing) Things Audio
Under the Influence The Internet of (Marketing) Things May 30, 2015 | 27:32This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. We’ll look at the fine line between convenience and intrusion and why marketers are loving it.
Under the Influence - Bob's BudJun 10, 2015 | 0:32Under the Influence Bob's Bud Audio
Under the Influence Bob's Bud Jun 10, 2015 | 0:32
Under the Influence - BookmarksMay 23, 2015 | 27:32Under the Influence Bookmarks Audio
Under the Influence Bookmarks May 23, 2015 | 27:32It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season.
Under the Influence - BookmarksMay 23, 2015 | 1:10Under the Influence Bookmarks Audio
Under the Influence Bookmarks May 23, 2015 | 1:10
Under the Influence - Brand Envy 2015Jun 1, 2015 | 1:37Under the Influence Brand Envy 2015 Audio
Under the Influence Brand Envy 2015 Jun 1, 2015 | 1:37
Under the Influence - Nudge: The Persuasive Power of WhispersMar 20, 2015 | 27:32Under the Influence Nudge: The Persuasive Power of Whispers Audio
Under the Influence Nudge: The Persuasive Power of Whispers Mar 20, 2015 | 27:32This week, an encore broadcast of Nudge: The Persuasive Power of Whispers. Schools, marketers and even governments are now using small nudges to gently steer people toward making positive decisions. Nudges are almost invisible, and often controversial.
Under the Influence - GiftvertisingMar 14, 2015 | 27:32Under the Influence Giftvertising Audio
Under the Influence Giftvertising Mar 14, 2015 | 27:32This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
Under the Influence - Famous Advertising LawsuitsMay 15, 2015 | 1:03Under the Influence Famous Advertising Lawsuits Audio
Under the Influence Famous Advertising Lawsuits May 15, 2015 | 1:03Famous Advertising Lawsuits Must-Listen Moment

1 of 2