May 8, 2015 | 27:32Under the Influence How Packaging Persuades Audio
Under the Influence How Packaging Persuades May 8, 2015 | 27:32This week, we explore how Product Packaging influences what we buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how package design can be bad, even when it's good.
Apr 3, 2015 | 27:32Under the Influence Limited Edition Brands Audio
Under the Influence Limited Edition Brands Apr 3, 2015 | 27:32Many marketers release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. Some work, some don’t - it’s an interesting marketing strategy.
Mar 28, 2015 | 27:32Under the Influence The Marketing Innovations Episode Audio
Under the Influence The Marketing Innovations Episode Mar 28, 2015 | 27:32This episode takes a look at the most recent and interesting marketing innovations from around the world. From an edible pizza box, to personal climate controls for airplane seats, to rain that smells like brands - the latest innovations are unbelievable.
Mar 14, 2015 | 27:32Under the Influence Giftvertising Audio
Under the Influence Giftvertising Mar 14, 2015 | 27:32This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
Mar 6, 2015 | 27:32Under the Influence The Sharing Economy Audio
Under the Influence The Sharing Economy Mar 6, 2015 | 27:32Millennials want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.