Under the Influence | May 17, 2013 | 27:32

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    Under the Influence - Even In The Dark: How Packaging Persuades You To BuyAug 10, 2015 | 27:32Under the Influence Even In The Dark: How Packaging Persuades You To Buy Audio
    Under the Influence Even In The Dark: How Packaging Persuades You To Buy Aug 10, 2015 | 27:32This week, we'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.
    Under the Influence - Show Me The Money: The World of Product PlacementAug 4, 2015 | 27:32Under the Influence Show Me The Money: The World of Product Placement Audio
    Under the Influence Show Me The Money: The World of Product Placement Aug 4, 2015 | 27:32From the first product placement in a movie in 1927, to ET, to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles.
    Under the Influence - Sue Me, Sue You Blues: Famous Advertising LawsuitsAug 18, 2015 | 27:32Under the Influence Sue Me, Sue You Blues: Famous Advertising Lawsuits Audio
    Under the Influence Sue Me, Sue You Blues: Famous Advertising Lawsuits Aug 18, 2015 | 27:32This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. From Microsoft to Hall & Oates, the industry has had its fair share of court battles.
    Under the Influence - Selling Yourself: The Art of Personal BrandingJun 13, 2015 | 27:32Under the Influence Selling Yourself: The Art of Personal Branding Audio
    Under the Influence Selling Yourself: The Art of Personal Branding Jun 13, 2015 | 27:32This week, we take marketing lessons from big brands and apply them…to you.
    Under the Influence - Geography As Branding: An Encore PresentationJun 27, 2015 | 27:31Under the Influence Geography As Branding: An Encore Presentation Audio
    Under the Influence Geography As Branding: An Encore Presentation Jun 27, 2015 | 27:31This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
    Under the Influence - The Sharing Economy: An Encore PresentationJul 21, 2015 | 27:32Under the Influence The Sharing Economy: An Encore Presentation Audio
    Under the Influence The Sharing Economy: An Encore Presentation Jul 21, 2015 | 27:32Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers.
    Under the Influence - Ask Terry 2015Jun 20, 2015 | 27:32Under the Influence Ask Terry 2015 Audio
    Under the Influence Ask Terry 2015 Jun 20, 2015 | 27:32This week is the final episode of our 10th season on CBC. To celebrate, we turn the show over to you. We'll be answering listener questions from how Terry got into advertising, to how he would advertise marijuana if it ever became legal.
    Under the Influence - Tourism Marketing: An Encore PresentationJul 28, 2015 | 27:32Under the Influence Tourism Marketing: An Encore Presentation Audio
    Under the Influence Tourism Marketing: An Encore Presentation Jul 28, 2015 | 27:32Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets and a state that offered one tourist the job of a lifetime.
    Under the Influence - GiftvertisingMar 14, 2015 | 27:32Under the Influence Giftvertising Audio
    Under the Influence Giftvertising Mar 14, 2015 | 27:32This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
    Under the Influence - Brand Envy 2015: An Encore PresentationJun 6, 2015 | 27:32Under the Influence Brand Envy 2015: An Encore Presentation Audio
    Under the Influence Brand Envy 2015: An Encore Presentation Jun 6, 2015 | 27:32This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing.
    Under the Influence - BookmarksMay 23, 2015 | 1:10Under the Influence Bookmarks Audio
    Under the Influence Bookmarks May 23, 2015 | 1:10
    Under the Influence - Selling The Moon - Part I: An Encore PresentationJul 7, 2015 | 27:32Under the Influence Selling The Moon - Part I: An Encore Presentation Audio
    Under the Influence Selling The Moon - Part I: An Encore Presentation Jul 7, 2015 | 27:32This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested and Congress signing cheques.
    Under the Influence - The Internet of (Marketing) ThingsMay 30, 2015 | 27:32Under the Influence The Internet of (Marketing) Things Audio
    Under the Influence The Internet of (Marketing) Things May 30, 2015 | 27:32This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. We’ll look at the fine line between convenience and intrusion and why marketers are loving it.
    Under the Influence - The Marketing Innovations EpisodeMar 28, 2015 | 27:32Under the Influence The Marketing Innovations Episode Audio
    Under the Influence The Marketing Innovations Episode Mar 28, 2015 | 27:32This episode takes a look at the most recent and interesting marketing innovations from around the world. From an edible pizza box, to personal climate controls for airplane seats, to rain that smells like brands - the latest innovations are unbelievable.
    Under the Influence - BookmarksMay 23, 2015 | 27:32Under the Influence Bookmarks Audio
    Under the Influence Bookmarks May 23, 2015 | 27:32It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season.

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