Under the InfluenceSelling The Moon - Part IIJan 31, 2015 | 27:32In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.
Under the InfluenceSelling The Moon - Part IJan 24, 2015 | 27:32This week, Part I of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.
Under the InfluenceSelling UglyJan 16, 2015 | 27:32While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. This week, we explore the challenging world of Selling Ugly.
Under the InfluenceControversy AdvertisingJan 9, 2015 | 27:32This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter.