Download Flash Player to view this content.

Under the Influence | Feb 16, 2013 | 27:33

Colour Schemes: How Colours Make Us Buy

In the world of marketing, the use of colour is a studied science. Colours play a bigger role in your purchasing decisions than you may think, because colours have a secret language. A colour can make you feel a certain way about a company, or it can trigger a specific desire. A simple change in colours can affect the sales of a product immediately, or a certain colour can make us seem more desirable to the opposite sex. Colours can even encourage us to spend money - or even gamble.

Now Playing on CBC Radio Help Refresh

CBC Radio One

Listen Live Ottawa change

Now Playing:

To be announced05:25 AM to 05:29 AM - EST

CBC Radio 2

Listen Live Eastern change

Now Playing:

Nightstream12:00 AM to 06:00 AM - EST

CBC Radio 3

Listen Live Radio 3

Now Playing:

Program information temporarily unavailable.
See what is playing on all streams > Check out the brand new CBC Music service with 40 online radio stations.
More Shows
Local Shows

1 of 1

Sort by:
Featured
Most Recent
Most Popular
Under the Influence - Marketing StuntsMar 2, 2013 | 27:32Under the Influence Marketing Stunts Audio
Under the Influence Marketing Stunts Mar 2, 2013 | 27:32This week on Under The Influence, we look at Marketing Stunts. Many brands try to get into the Guinness Book Of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from space, why a giant popsicle stunt melted before it even started, why unsuspecting travelers ended up running through a train station like James Bond, and how Richard Branson pulled off a stunt that drove British Airways crazy.
Under the Influence - Coming Soon - The Art Of The Movie TrailerFeb 23, 2013 | 27:33Under the Influence Coming Soon - The Art Of The Movie Trailer Audio
Under the Influence Coming Soon - The Art Of The Movie Trailer Feb 23, 2013 | 27:33This week on Under The Influence - just in time for the Oscars - we take our annual look at creative movie trailers.
Under the Influence - Colour Schemes: How Colours Make Us BuyFeb 16, 2013 | 27:33Under the Influence Colour Schemes: How Colours Make Us Buy Audio
Under the Influence Colour Schemes: How Colours Make Us Buy Feb 16, 2013 | 27:33In the world of marketing, the use of colour is a studied science. Colours play a bigger role in your purchasing decisions than you may think, because colours have a secret language. A colour can make you feel a certain way about a company, or it can trigger a specific desire. A simple change in colours can affect the sales of a product immediately, or a certain colour can make us seem more desirable to the opposite sex. Colours can even encourage us to spend money - or even gamble.
Under the Influence - Look What They've Done To My Song, MaFeb 8, 2013 | 27:33Under the Influence Look What They've Done To My Song, Ma Audio
Under the Influence Look What They've Done To My Song, Ma Feb 8, 2013 | 27:33This week on Under The Influence - just in time for the Grammys - we look at the rocky history of popular music in advertising. For decades now, the advertising industry has had a curious habit of choosing music for commercials, but ignoring the message of the song.
Under the Influence - How do I listen to more episodes online?Sep 12, 2012 | 0:45Under the Influence How do I listen to more episodes online? Audio
Under the Influence How do I listen to more episodes online? Sep 12, 2012 | 0:45

1 of 1