Jun 21, 2014 | 27:32Under the Influence Dear Terry 2014 Audio
Under the Influence Dear Terry 2014 Jun 21, 2014 | 27:32This is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in.
Feb 14, 2014 | 29:02Under the Influence Ambush Marketing Audio
Under the Influence Ambush Marketing Feb 14, 2014 | 29:02This week, we explore Ambush Marketing - a tactic used by a brand to either connect itself to an event like the Olympics without paying sponsorship fees or launch an attack on another brand to gain attention.