The Current | Mar 13, 2013 | 24:00
New EU rules wreak havoc on the perfume industry
They say memory can be triggered by a scent which may be why fragrance carries such romance. But new rules proposed by the European Union's to ban a list of ingredients that may cause allergies could wreck havoc on the perfume industry ... leaving some of the most famous brands in the world having to re-mix their magic formulas. We delve into that world of the perfume industry and the EU bureaucrats looking to restrict it.