Jun 5, 2012 | 20:22Spark Customer Data and Privacy with Bryan Pearson (Full interview) Audio
Spark Customer Data and Privacy with Bryan Pearson (Full interview) Jun 5, 2012 | 20:22Nora Young speaks with Bryan Pearson, CEO of LoyaltyOne, the people behind Air Miles. He's the author of "The Loyalty Leap" which looks at the collection of customer data and the challenges companies face in figuring out how to use that info in ways that are relevant and not creepy.
Dec 15, 2011 | 17:05Spark Enlisting Online Influencers to Sell Books (Full interview) Audio
Spark Enlisting Online Influencers to Sell Books (Full interview) Dec 15, 2011 | 17:05Baratunde Thurston is a comedian and author, as well as the web and politics editor for The Onion. His first book "How to be Black" will come out at the end of January, and he has an interesting approach to marketing it. He has amassed an advance street team of volunteers - volunteers he vetted for their social media influence, and has now sent forth to campaign for him and his book.
Jan 12, 2012 | 23:58Spark Total Capture and Human Memory with Abigail Sellen (Full interview) Audio
Spark Total Capture and Human Memory with Abigail Sellen (Full interview) Jan 12, 2012 | 23:58Right now we are in the age of life-logging, recording every bit of information about a person's activities, behavior, and physicality. This behavior is also called total capture and Facebook’s latest Timeline feature, has introduced the idea of total capture to mainstream audiences. A Principal Researcher at Microsoft Research, Abigail Sellen is critical of the modern conversation on life-logging and total capture and argues this technical handling of memories through indexing and meta-data is just not how memory works.