Jun 23, 2012 | 29:31Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Audio
Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Jun 23, 2012 | 29:31(Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
Jun 2, 2012 | 27:27Age of Persuasion "Do This or Die" (June 2007 Encore) Audio
Age of Persuasion "Do This or Die" (June 2007 Encore) Jun 2, 2012 | 27:27A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-celebrated - ads in history.
Titled "Do This Or Die", it was both a manifesto and a warning to the Ad Industry.
It was a plea for candour and intelligence among advertisers, and for authentic dialogue with consumers. This week on The Age of Persuasion, Terry O'Reilly explains why today's advertisers ignore this plea at their peril.
Mar 26, 2011 | 26:16Age of Persuasion "Mad Women: The Great Women of Advertising" Audio
Age of Persuasion "Mad Women: The Great Women of Advertising" Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
May 14, 2011 | 26:34Age of Persuasion "Opportunism" (May 2010 Encore) Audio
Age of Persuasion "Opportunism" (May 2010 Encore) May 14, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of Season Four's "Opportunism" originally aired May 29, 2010. Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.
Apr 23, 2011 | 26:33Age of Persuasion "The Happy Homemaker" - Part 1 Audio
Age of Persuasion "The Happy Homemaker" - Part 1 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
May 28, 2011 | 26:33Age of Persuasion "Ageism In Advertising" Audio
Age of Persuasion "Ageism In Advertising" May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Jun 18, 2011 | 26:33Age of Persuasion "Diversity In Advertising" Audio
Age of Persuasion "Diversity In Advertising" Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Aug 9, 2011 | 26:35Age of Persuasion "Luxury Advertising" (January 2011 Encore) Audio
Age of Persuasion "Luxury Advertising" (January 2011 Encore) Aug 9, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
May 21, 2011 | 26:19Age of Persuasion "The Sound of Persuasion" Audio
Age of Persuasion "The Sound of Persuasion" May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
May 5, 2012 | 27:26Age of Persuasion "Branding the News" (February 2008 Encore) Audio
Age of Persuasion "Branding the News" (February 2008 Encore) May 5, 2012 | 27:26Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging.
Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented.
He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.