Age of Persuasion | Apr 9, 2011 | 26:15

Three Foot Marketing: The Battleground In-Store - Season 5

This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf. We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.

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Age of Persuasion - The Persuasive Power of StorytellingMay 26, 2012 | 27:31Age of Persuasion The Persuasive Power of Storytelling Audio
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Age of Persuasion - "Luxury Advertising" - Season 5Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 Audio
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Age of Persuasion - Brand LoyaltyMar 2, 2012 | 27:03Age of Persuasion Brand Loyalty Audio
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Age of Persuasion - The Sound of Persuasion - Season 5May 21, 2011 | 26:19Age of Persuasion The Sound of Persuasion - Season 5 Audio
Age of Persuasion The Sound of Persuasion - Season 5 May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Age of Persuasion - Mad Women: The Great Women of Advertising - Season 5Mar 26, 2011 | 26:16Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Audio
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Age of Persuasion - The Happy Homemaker (Part 1) - Season 5Apr 23, 2011 | 26:33Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Audio
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Age of Persuasion - Genericide: When A Brand Becomes Generic - Season 5May 7, 2011 | 26:33Age of Persuasion Genericide: When A Brand Becomes Generic - Season 5 Audio
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Age of Persuasion - Burn The Boats: The Brands That Risked And Won - Season 5Mar 12, 2011 | 26:10Age of Persuasion Burn The Boats: The Brands That Risked And Won - Season 5 Audio
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