Age of Persuasion | Apr 2, 2011 | 26:10

Dynamic Duos: The Famous Partnerships In Advertising

Season 5: This week on the Age of Persuasion, we look at "Dynamic Duos" - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We'll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple's Steve Jobs and Creative Director Lee Clow, temperamental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we'll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken.

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Age of Persuasion - The Sound of Persuasion - Season 5May 21, 2011 | 26:19Age of Persuasion The Sound of Persuasion - Season 5 Audio
Age of Persuasion The Sound of Persuasion - Season 5 May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Age of Persuasion - The Persuasive Power of StorytellingMay 26, 2012 | 27:31Age of Persuasion The Persuasive Power of Storytelling Audio
Age of Persuasion The Persuasive Power of Storytelling May 26, 2012 | 27:31
Age of Persuasion - Ageism In Advertising - Season 5May 28, 2011 | 26:33Age of Persuasion Ageism In Advertising - Season 5 Audio
Age of Persuasion Ageism In Advertising - Season 5 May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Age of Persuasion - Diversity In Advertising - Season 5Jun 18, 2011 | 26:33Age of Persuasion Diversity In Advertising - Season 5 Audio
Age of Persuasion Diversity In Advertising - Season 5 Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Age of Persuasion - Mad Women: The Great Women of Advertising - Season 5Mar 26, 2011 | 26:16Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Audio
Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
Age of Persuasion - The Happy Homemaker (Part 1) - Season 5Apr 23, 2011 | 26:33Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Audio
Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping. The rest is advertising history.
Age of Persuasion - Slogans (February 6, 2010 Encore) - Season 5Jun 4, 2011 | 26:34Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Audio
Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Age of Persuasion - Brand LoyaltyMar 2, 2012 | 27:03Age of Persuasion Brand Loyalty Audio
Age of Persuasion Brand Loyalty Mar 2, 2012 | 27:03
Age of Persuasion - "Luxury Advertising" - Season 5Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 Audio
Age of Persuasion "Luxury Advertising" - Season 5 Jan 15, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
Age of Persuasion - "Green Marketing" - Season 5Jan 8, 2011 | 26:35Age of Persuasion "Green Marketing" - Season 5 Audio
Age of Persuasion "Green Marketing" - Season 5 Jan 8, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Age of Persuasion - Three Foot Marketing: The Battleground In-Store - Season 5Apr 9, 2011 | 26:15Age of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 Audio
Age of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf. We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
Age of Persuasion - Opportunism In Advertising (May 25, 2010 Encore) - Season 5May 14, 2011 | 26:34Age of Persuasion Opportunism In Advertising (May 25, 2010 Encore) - Season 5 Audio
Age of Persuasion Opportunism In Advertising (May 25, 2010 Encore) - Season 5 May 14, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Opportunism in Advertising." Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.
Age of Persuasion - Ask Terry Again - Season 5Jun 25, 2011 | 26:33Age of Persuasion Ask Terry Again - Season 5 Audio
Age of Persuasion Ask Terry Again - Season 5 Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
Age of Persuasion - Advertisers as CensorsMay 19, 2012 | 27:31Age of Persuasion Advertisers as Censors Audio
Age of Persuasion Advertisers as Censors May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Age of Persuasion - Marketing Pioneers - Season 5Feb 5, 2011 | 26:35Age of Persuasion Marketing Pioneers - Season 5 Audio
Age of Persuasion Marketing Pioneers - Season 5 Feb 5, 2011 | 26:35We look at the pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop.

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