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Age of Persuasion - Ask Terry (June 2009 Encore)Apr 14, 2012 | 26:59Age of Persuasion Ask Terry (June 2009 Encore) Audio
Age of Persuasion Ask Terry (June 2009 Encore) Apr 14, 2012 | 26:59This week, Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing.
Age of Persuasion - "Crowd Control" (April 2008 Encore)Apr 28, 2012 | 27:27Age of Persuasion "Crowd Control" (April 2008 Encore) Audio
Age of Persuasion "Crowd Control" (April 2008 Encore) Apr 28, 2012 | 27:27Terry O’Reilly explores the evolving relationship between marketers and audiences, and how modern media have made audiences the product, and advertisers the buyer.
Age of Persuasion - "Advertisers as Censors" (March 2008 Encore)May 19, 2012 | 27:31Age of Persuasion "Advertisers as Censors" (March 2008 Encore) Audio
Age of Persuasion "Advertisers as Censors" (March 2008 Encore) May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Age of Persuasion - "According to Hoyle" (February 2009 Encore)Jan 28, 2012 | 27:00Age of Persuasion "According to Hoyle" (February 2009 Encore) Audio
Age of Persuasion "According to Hoyle" (February 2009 Encore) Jan 28, 2012 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.
Age of Persuasion - "Entertainment or Nothing" (May 2009 Encore)Mar 24, 2012 | 26:59Age of Persuasion "Entertainment or Nothing" (May 2009 Encore) Audio
Age of Persuasion "Entertainment or Nothing" (May 2009 Encore) Mar 24, 2012 | 26:59Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas.
Age of Persuasion - "Nasty is the New Nice" (January 2009 Encore)Jan 14, 2012 | 27:00Age of Persuasion "Nasty is the New Nice" (January 2009 Encore) Audio
Age of Persuasion "Nasty is the New Nice" (January 2009 Encore) Jan 14, 2012 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today
Age of Persuasion - "Marketing Pioneers" (February 2011 Encore)Aug 30, 2011 | 26:35Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Audio
Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Aug 30, 2011 | 26:35We look at the pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop.
Age of Persuasion - "Still More Remarkable Brands"Feb 12, 2011 | 26:32Age of Persuasion "Still More Remarkable Brands" Audio
Age of Persuasion "Still More Remarkable Brands" Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.
Age of Persuasion - "Urban Legends" (June 2009 Encore)Apr 7, 2012 | 26:59Age of Persuasion "Urban Legends" (June 2009 Encore) Audio
Age of Persuasion "Urban Legends" (June 2009 Encore) Apr 7, 2012 | 26:59Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
Age of Persuasion - "Branding the News" (February 2008 Encore)May 5, 2012 | 27:26Age of Persuasion "Branding the News" (February 2008 Encore) Audio
Age of Persuasion "Branding the News" (February 2008 Encore) May 5, 2012 | 27:26Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging. Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented. He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.
Age of Persuasion - "Brand Loyalty"Mar 2, 2012 | 27:03Age of Persuasion "Brand Loyalty" Audio
Age of Persuasion "Brand Loyalty" Mar 2, 2012 | 27:03
Age of Persuasion - "Commandeering Holidays" (February 2009 Encore)Feb 4, 2012 | 27:00Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Audio
Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Feb 4, 2012 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Age of Persuasion - "Museum of Persuasion" (June 2009 Encore)Mar 31, 2012 | 26:59Age of Persuasion "Museum of Persuasion" (June 2009 Encore) Audio
Age of Persuasion "Museum of Persuasion" (June 2009 Encore) Mar 31, 2012 | 26:59Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O’Reilly has collected them in a magnificent new Museum of Persuasion. And he’s just itchin’ to take you on a tour. He’ll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.
Age of Persuasion - "Royal Jelly" (March 2008 Encore)May 12, 2012 | 27:26Age of Persuasion "Royal Jelly" (March 2008 Encore) Audio
Age of Persuasion "Royal Jelly" (March 2008 Encore) May 12, 2012 | 27:26In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O'Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they've changed popular culture. They are the savants, the gifted, the elect- those with 'royal jelly'. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
Age of Persuasion - "Mad Women: The Great Women of Advertising"Mar 26, 2011 | 26:16Age of Persuasion "Mad Women: The Great Women of Advertising" Audio
Age of Persuasion "Mad Women: The Great Women of Advertising" Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.

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