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Age of Persuasion | May 22, 2010 | 27:30

"Negative Advertising" - Season 4

Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work?

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Age of Persuasion - "Admen in Madmen” - Season 4Jun 26, 2010 | 27:30Age of Persuasion "Admen in Madmen” - Season 4 Audio
Age of Persuasion "Admen in Madmen” - Season 4 Jun 26, 2010 | 27:30Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.
Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
Age of Persuasion - "Opportunism" - Season 4May 29, 2010 | 27:30Age of Persuasion "Opportunism" - Season 4 Audio
Age of Persuasion "Opportunism" - Season 4 May 29, 2010 | 27:30Terry O'Reilly is fond of noting, "there's an opportunity hiding in everything." This week he explores the way advertisers seize opportunities.
Age of Persuasion - "Negative Advertising" - Season 4May 22, 2010 | 27:30Age of Persuasion "Negative Advertising" - Season 4 Audio
Age of Persuasion "Negative Advertising" - Season 4 May 22, 2010 | 27:30Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work?
Age of Persuasion - "Profiles in (Marketing) Courage" - Season 4May 1, 2010 | 27:29Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 Audio
Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 May 1, 2010 | 27:29This week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route.
Age of Persuasion - “Where Power Resides” - Season 4Apr 24, 2010 | 27:30Age of Persuasion “Where Power Resides” - Season 4 Audio
Age of Persuasion “Where Power Resides” - Season 4 Apr 24, 2010 | 27:30This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.
Age of Persuasion - "Privacy" - Season 4Apr 10, 2010 | 27:29Age of Persuasion "Privacy" - Season 4 Audio
Age of Persuasion "Privacy" - Season 4 Apr 10, 2010 | 27:29Originally aired 10-04-2010 This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents.
Age of Persuasion - "Context" - Season 4Mar 20, 2010 | 27:29Age of Persuasion "Context" - Season 4 Audio
Age of Persuasion "Context" - Season 4 Mar 20, 2010 | 27:29This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages.
Age of Persuasion - "All Things Being Equal: Parity Products" - Season 4Mar 13, 2010 | 27:29Age of Persuasion "All Things Being Equal: Parity Products" - Season 4 Audio
Age of Persuasion "All Things Being Equal: Parity Products" - Season 4 Mar 13, 2010 | 27:29This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
Age of Persuasion - “Oddballs: Singular Campaigns” - Season 4Mar 10, 2010 | 27:30Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Audio
Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Mar 10, 2010 | 27:30This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards.
Age of Persuasion - “Being There - Selling Experiences” - Season 4Feb 27, 2010 | 27:29Age of Persuasion “Being There - Selling Experiences” - Season 4 Audio
Age of Persuasion “Being There - Selling Experiences” - Season 4 Feb 27, 2010 | 27:29This week Terry O’Reilly examines the new trend towards "experiential" marketing, where consumers do more than buy a brand - they engage it.
Age of Persuasion - "Are People Idiots?” - Season 4Feb 20, 2010 | 24:29Age of Persuasion "Are People Idiots?” - Season 4 Audio
Age of Persuasion "Are People Idiots?” - Season 4 Feb 20, 2010 | 24:29This week, Terry O’Reilly explains why “lowest common denominator” advertising is bad business- and why it remains agonizingly popular.
Age of Persuasion - "Categories" - Season 4Feb 13, 2010 | 26:59Age of Persuasion "Categories" - Season 4 Audio
Age of Persuasion "Categories" - Season 4 Feb 13, 2010 | 26:59This week, Terry O'Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language.
Age of Persuasion - “Slogans” - Season 4Feb 6, 2010 | 27:29Age of Persuasion “Slogans” - Season 4 Audio
Age of Persuasion “Slogans” - Season 4 Feb 6, 2010 | 27:29Slogans were once an advertising staple. But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.
Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.

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