Age of Persuasion | Jan 2, 2010 | 27:29

"Marketing the Unpleasant" - Season 4

Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.

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