Age of Persuasion | May 1, 2010 | 27:29

"Profiles in (Marketing) Courage" - Season 4

This week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route.

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Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
Age of Persuasion - "Buzz" - Season 4Jan 9, 2010 | 27:29Age of Persuasion "Buzz" - Season 4 Audio
Age of Persuasion "Buzz" - Season 4 Jan 9, 2010 | 27:29Originally aired 9 January, 2010. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands.
Age of Persuasion - "Are People Idiots?” - Season 4Feb 20, 2010 | 24:29Age of Persuasion "Are People Idiots?” - Season 4 Audio
Age of Persuasion "Are People Idiots?” - Season 4 Feb 20, 2010 | 24:29This week, Terry O’Reilly explains why “lowest common denominator” advertising is bad business- and why it remains agonizingly popular.
Age of Persuasion - “Where Power Resides” - Season 4Apr 24, 2010 | 27:30Age of Persuasion “Where Power Resides” - Season 4 Audio
Age of Persuasion “Where Power Resides” - Season 4 Apr 24, 2010 | 27:30This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.
Age of Persuasion - "Negative Advertising" - Season 4May 22, 2010 | 27:30Age of Persuasion "Negative Advertising" - Season 4 Audio
Age of Persuasion "Negative Advertising" - Season 4 May 22, 2010 | 27:30Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work?
Age of Persuasion - "Pitchmen" - Season 4Jan 16, 2010 | 27:30Age of Persuasion "Pitchmen" - Season 4 Audio
Age of Persuasion "Pitchmen" - Season 4 Jan 16, 2010 | 27:30Originally aired 16-01-2010 This week Terry O’Reilly looks at the natural born pitchmen- from the traveling medicine shows of the early 20th Century, to the late-great Billy Mays.
Age of Persuasion - "Admen in Madmen" - Season 4Jun 26, 2010 | 27:30Age of Persuasion "Admen in Madmen" - Season 4 Audio
Age of Persuasion "Admen in Madmen" - Season 4 Jun 26, 2010 | 27:30Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.
Age of Persuasion - “Heroes and Villains” - Season 4Jan 23, 2010 | 27:29Age of Persuasion “Heroes and Villains” - Season 4 Audio
Age of Persuasion “Heroes and Villains” - Season 4 Jan 23, 2010 | 27:29This week Terry O’Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building up a ‘hero’ brand. And he’ll explain how comparison ads can turn rival ‘hero’ brands into villains.
Age of Persuasion - “Slogans” - Season 4Feb 6, 2010 | 27:29Age of Persuasion “Slogans” - Season 4 Audio
Age of Persuasion “Slogans” - Season 4 Feb 6, 2010 | 27:29Slogans were once an advertising staple. But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.
Age of Persuasion - "Context" - Season 4Mar 20, 2010 | 27:29Age of Persuasion "Context" - Season 4 Audio
Age of Persuasion "Context" - Season 4 Mar 20, 2010 | 27:29This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages.
Age of Persuasion - "Opportunism" - Season 4May 29, 2010 | 27:30Age of Persuasion "Opportunism" - Season 4 Audio
Age of Persuasion "Opportunism" - Season 4 May 29, 2010 | 27:30Terry O'Reilly is fond of noting, "there's an opportunity hiding in everything." This week he explores the way advertisers seize opportunities.
Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
Age of Persuasion - "Profiles in (Marketing) Courage" - Season 4May 1, 2010 | 27:29Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 Audio
Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 May 1, 2010 | 27:29This week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route.
Age of Persuasion - "Marketing the Unpleasant" - Season 4Jan 2, 2010 | 27:29Age of Persuasion "Marketing the Unpleasant" - Season 4 Audio
Age of Persuasion "Marketing the Unpleasant" - Season 4 Jan 2, 2010 | 27:29Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.
Age of Persuasion - “Being There - Selling Experiences” - Season 4Feb 27, 2010 | 27:29Age of Persuasion “Being There - Selling Experiences” - Season 4 Audio
Age of Persuasion “Being There - Selling Experiences” - Season 4 Feb 27, 2010 | 27:29This week Terry O’Reilly examines the new trend towards "experiential" marketing, where consumers do more than buy a brand - they engage it.

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