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Q | Jun 19, 2013
Film writer Joe Queenan on why he thinks we've reached our cultural limits with superhero films. Mexican-American director Guillermo del Toro on his new movie, "Pacific Rim." Author and former hotelier Jacob Tomsky on whether room service is dying.
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As It Happens | Jun 19, 2013
When a publicly-paid employee of the Prime Minister's Office offers a story to a Barrie, Ontario weekly newspaper, The Advance -- but asks that it be attributed only to a "source", editor Laurie Martin makes it front-page news.
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WireTap | Jun 15, 2013
"L'enfer, c'est les autres!" said Sartre, and Sheila Heti thinks he may have been right, as she ponders whether it's possible to quit people. And a solipsist questions whether other people even exist, and Josh realizes he's going to hell.
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Radio Noon Montreal | Jun 19, 2013
Martin has mixed feelings about Rae resigning as an MP, says he brought decency to Ottawa, but happy he will be fighting for First Nations.
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The Current | Jun 18, 2013
News that Montreal's Mayor Michael Applebaum is facing corruption-related charges has many wondering how the city will govern moving forward. Should Montreal be placed under trusteeship by the province amidst Applebaum’s arrest and charges?
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Writers and Company | Jun 16, 2013
Eleanor Wachtel speaks with British-American novelist, poet and memoirist, James Lasdun. His latest book is a complex account of being stalked, called "Give Me Everything You Have". This file contains audio not heard on the broadcast version.
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Jun 26, 2010 | 27:30Age of Persuasion "Admen in Madmen” - Season 4 AudioAge of Persuasion "Admen in Madmen” - Season 4 Jun 26, 2010 | 27:30Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.
Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 AudioAge of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
May 29, 2010 | 27:30Age of Persuasion "Opportunism" - Season 4 AudioAge of Persuasion "Opportunism" - Season 4 May 29, 2010 | 27:30Terry O'Reilly is fond of noting, "there's an opportunity hiding in everything." This week he explores the way advertisers seize opportunities.
May 22, 2010 | 27:30Age of Persuasion "Negative Advertising" - Season 4 AudioAge of Persuasion "Negative Advertising" - Season 4 May 22, 2010 | 27:30Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work?
May 1, 2010 | 27:29Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 AudioAge of Persuasion "Profiles in (Marketing) Courage" - Season 4 May 1, 2010 | 27:29This week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route.
Apr 24, 2010 | 27:30Age of Persuasion “Where Power Resides” - Season 4 AudioAge of Persuasion “Where Power Resides” - Season 4 Apr 24, 2010 | 27:30This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.
Apr 10, 2010 | 27:29Age of Persuasion "Privacy" - Season 4 AudioAge of Persuasion "Privacy" - Season 4 Apr 10, 2010 | 27:29Originally aired 10-04-2010
This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents.
Mar 20, 2010 | 27:29Age of Persuasion "Context" - Season 4 AudioAge of Persuasion "Context" - Season 4 Mar 20, 2010 | 27:29This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages.
Mar 13, 2010 | 27:29Age of Persuasion "All Things Being Equal: Parity Products" - Season 4 AudioAge of Persuasion "All Things Being Equal: Parity Products" - Season 4 Mar 13, 2010 | 27:29This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
Mar 10, 2010 | 27:30Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 AudioAge of Persuasion “Oddballs: Singular Campaigns” - Season 4 Mar 10, 2010 | 27:30This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards.
Feb 27, 2010 | 27:29Age of Persuasion “Being There - Selling Experiences” - Season 4 AudioAge of Persuasion “Being There - Selling Experiences” - Season 4 Feb 27, 2010 | 27:29This week Terry O’Reilly examines the new trend towards "experiential" marketing, where consumers do more than buy a brand - they engage it.
Feb 20, 2010 | 24:29Age of Persuasion "Are People Idiots?” - Season 4 AudioAge of Persuasion "Are People Idiots?” - Season 4 Feb 20, 2010 | 24:29This week, Terry O’Reilly explains why “lowest common denominator” advertising is bad business- and why it remains agonizingly popular.
Feb 13, 2010 | 26:59Age of Persuasion "Categories" - Season 4 AudioAge of Persuasion "Categories" - Season 4 Feb 13, 2010 | 26:59This week, Terry O'Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language.
Feb 6, 2010 | 27:29Age of Persuasion “Slogans” - Season 4 AudioAge of Persuasion “Slogans” - Season 4 Feb 6, 2010 | 27:29Slogans were once an advertising staple. But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.
Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 AudioAge of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
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