Age of Persuasion | Season 03 | Feb 7, 2009 | 27:00

"The Human Face of Persuasion" (November 2006 Encore)

Season 3: Hooda thunkit? For all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.

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