Age of Persuasion | Season 05 | Mar 31, 2012 | 26:59

"Museum of Persuasion" (June 2009 Encore)

Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O’Reilly has collected them in a magnificent new Museum of Persuasion. And he’s just itchin’ to take you on a tour. He’ll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.

Now Playing on CBC Radio Help Refresh

Live audio streams for phones and tablets: Radio One and CBC Music (Radio 2, Radio 3 and more)

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3