Age of Persuasion | Sep 11, 2009 | 27:29

“Ask Terry Some More” - Season 3

Terry O'Reilly dips into the 'ol Age of Persuasion mailbag and tackles the question's he's asked the most. He'll explain how advertising changed after 9/11, and offer up his candidate for the worst ad on the air.

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Age of Persuasion - “Great Canadian Campaigns” - Season 3Mar 7, 2009 | 27:00Age of Persuasion “Great Canadian Campaigns” - Season 3 Audio
Age of Persuasion “Great Canadian Campaigns” - Season 3 Mar 7, 2009 | 27:00There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories.
Age of Persuasion - “Rethink the Shark” - Season 3Jan 26, 2009 | 27:00Age of Persuasion “Rethink the Shark” - Season 3 Audio
Age of Persuasion “Rethink the Shark” - Season 3 Jan 26, 2009 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Age of Persuasion - "Big and Small" - Season 3Apr 13, 2009 | 27:00Age of Persuasion "Big and Small" - Season 3 Audio
Age of Persuasion "Big and Small" - Season 3 Apr 13, 2009 | 27:00For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.
Age of Persuasion - “Entertainment or Nothing” - Season 3May 25, 2009 | 26:59Age of Persuasion “Entertainment or Nothing” - Season 3 Audio
Age of Persuasion “Entertainment or Nothing” - Season 3 May 25, 2009 | 26:59Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas.
Age of Persuasion - “Nasty is the New Nice” - Season 3Jan 19, 2009 | 27:00Age of Persuasion “Nasty is the New Nice” - Season 3 Audio
Age of Persuasion “Nasty is the New Nice” - Season 3 Jan 19, 2009 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today
Age of Persuasion - "The Human Face of Persuasion" (November 2006 Encore)Feb 7, 2009 | 27:00Age of Persuasion "The Human Face of Persuasion" (November 2006 Encore) Audio
Age of Persuasion "The Human Face of Persuasion" (November 2006 Encore) Feb 7, 2009 | 27:00Season 3: Hooda thunkit? For all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.
Age of Persuasion - “According to Hoyle” - Season 3Feb 2, 2009 | 27:00Age of Persuasion “According to Hoyle” - Season 3 Audio
Age of Persuasion “According to Hoyle” - Season 3 Feb 2, 2009 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.
Age of Persuasion - “Repetition Repetition Repetition” - Season 3Mar 9, 2009 | 27:00Age of Persuasion “Repetition Repetition Repetition” - Season 3 Audio
Age of Persuasion “Repetition Repetition Repetition” - Season 3 Mar 9, 2009 | 27:00This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
Age of Persuasion - “Embracing New Media” - Season 3Jun 16, 2009 | 26:59Age of Persuasion “Embracing New Media” - Season 3 Audio
Age of Persuasion “Embracing New Media” - Season 3 Jun 16, 2009 | 26:59As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented.
Age of Persuasion - "The Real Deal: Authenticity" - Season 3Aug 29, 2009 | 27:00Age of Persuasion "The Real Deal: Authenticity" - Season 3 Audio
Age of Persuasion "The Real Deal: Authenticity" - Season 3 Aug 29, 2009 | 27:00The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.
Age of Persuasion - NOT "Brand Loyalty” - Season 3Apr 6, 2009 | 27:00Age of Persuasion NOT "Brand Loyalty” - Season 3 Audio
Age of Persuasion NOT "Brand Loyalty” - Season 3 Apr 6, 2009 | 27:00This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal.
Age of Persuasion - “Ask Terry Some More” - Season 3Sep 11, 2009 | 27:29Age of Persuasion “Ask Terry Some More” - Season 3 Audio
Age of Persuasion “Ask Terry Some More” - Season 3 Sep 11, 2009 | 27:29Terry O'Reilly dips into the 'ol Age of Persuasion mailbag and tackles the question's he's asked the most. He'll explain how advertising changed after 9/11, and offer up his candidate for the worst ad on the air.
Age of Persuasion - "Commandeering Holidays" - Season 3Feb 21, 2009 | 27:00Age of Persuasion "Commandeering Holidays" - Season 3 Audio
Age of Persuasion "Commandeering Holidays" - Season 3 Feb 21, 2009 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Age of Persuasion - “The Myths of Persuasion” - Season 3May 4, 2009 | 27:00Age of Persuasion “The Myths of Persuasion” - Season 3 Audio
Age of Persuasion “The Myths of Persuasion” - Season 3 May 4, 2009 | 27:00This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the myth that advertising is about spontaneous ideas.
Age of Persuasion - “Urban Legends” - Season 3Jun 8, 2009 | 26:59Age of Persuasion “Urban Legends” - Season 3 Audio
Age of Persuasion “Urban Legends” - Season 3 Jun 8, 2009 | 26:59Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.

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