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Age of Persuasion | Mar 9, 2009 | 27:00
“Repetition Repetition Repetition” - Season 3
This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
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Apr 6, 2009 | 27:00Age of Persuasion NOT "Brand Loyalty” - Season 3 AudioAge of Persuasion NOT "Brand Loyalty” - Season 3 Apr 6, 2009 | 27:00This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal.
May 4, 2009 | 27:00Age of Persuasion “The Myths of Persuasion” - Season 3 AudioAge of Persuasion “The Myths of Persuasion” - Season 3 May 4, 2009 | 27:00This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the myth that advertising is about spontaneous ideas.
May 25, 2009 | 26:59Age of Persuasion “Entertainment or Nothing” - Season 3 AudioAge of Persuasion “Entertainment or Nothing” - Season 3 May 25, 2009 | 26:59Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas.
Mar 9, 2009 | 27:00Age of Persuasion “Repetition Repetition Repetition” - Season 3 AudioAge of Persuasion “Repetition Repetition Repetition” - Season 3 Mar 9, 2009 | 27:00This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
Jun 8, 2009 | 26:59Age of Persuasion “Urban Legends” - Season 3 AudioAge of Persuasion “Urban Legends” - Season 3 Jun 8, 2009 | 26:59Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
Jan 19, 2009 | 27:00Age of Persuasion “Nasty is the New Nice” - Season 3 AudioAge of Persuasion “Nasty is the New Nice” - Season 3 Jan 19, 2009 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today
Jan 26, 2009 | 27:00Age of Persuasion “Rethink the Shark” - Season 3 AudioAge of Persuasion “Rethink the Shark” - Season 3 Jan 26, 2009 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Feb 2, 2009 | 27:00Age of Persuasion “According to Hoyle” - Season 3 AudioAge of Persuasion “According to Hoyle” - Season 3 Feb 2, 2009 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.
Feb 21, 2009 | 27:00Age of Persuasion "Commandeering Holidays" - Season 3 AudioAge of Persuasion "Commandeering Holidays" - Season 3 Feb 21, 2009 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Jun 16, 2009 | 26:59Age of Persuasion “Embracing New Media” - Season 3 AudioAge of Persuasion “Embracing New Media” - Season 3 Jun 16, 2009 | 26:59As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented.
Apr 13, 2009 | 27:00Age of Persuasion "Big and Small" - Season 3 AudioAge of Persuasion "Big and Small" - Season 3 Apr 13, 2009 | 27:00For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.
Mar 7, 2009 | 27:00Age of Persuasion “Great Canadian Campaigns” - Season 3 AudioAge of Persuasion “Great Canadian Campaigns” - Season 3 Mar 7, 2009 | 27:00There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories.
Aug 29, 2009 | 27:00Age of Persuasion "The Real Deal: Authenticity" - Season 3 AudioAge of Persuasion "The Real Deal: Authenticity" - Season 3 Aug 29, 2009 | 27:00The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.
Jun 22, 2009 | 26:59Age of Persuasion Ask Terry - Season 3 AudioAge of Persuasion Ask Terry - Season 3 Jun 22, 2009 | 26:59This week, Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing.
Jun 1, 2009 | 26:59Age of Persuasion Museum of Persuasion - Season 3 AudioAge of Persuasion Museum of Persuasion - Season 3 Jun 1, 2009 | 26:59Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O’Reilly has collected them in a magnificent new Museum of Persuasion. And he’s just itchin’ to take you on a tour. He’ll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.
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