Age of Persuasion | Jan 7, 2012 | 27:00

"A Taste for Blood: Direct Marketing" (January 2009 Encore)

Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.

Now Playing on CBC Radio Help Refresh

Live audio streams for phones and tablets: Radio One and CBC Music (Radio 2, Radio 3 and more)

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3