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The Next Chapter | May 20, 2013
Shelagh sits down with actor Graham Greene and finds out what books he has loaded onto his e-reader.
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Quirks and Quarks | May 18, 2013
Longhorn beetles survive -40C by making their own internal antifreeze.
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The House | May 18, 2013
This week on The House, with Senators Wallin and Duffy out of the Conservative caucus, we get reaction from NDP Ethics Critic Charlie Angus. We also hear from Senator Patrick Brazeau. And we speak with B.C. Premier Christy Clark after her stunning victory
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Writers and Company | May 19, 2013
Irish writer Colm Toibin was this year's grand prize winner at the Blue Metropolis International Literary Festival in Montreal. His latest, “The Testament of Mary” takes place twenty years after Jesus’s death.
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In the Field | May 19, 2013
A young Mom tell her story of surviving the sinking of the Queen of the North. Exploring the personalities behind musicial keys. A profile of D-flat major. And two transgendered youth from UPEI talk about gender identity and how the world treats them.
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Jan 26, 2009 | 27:00Age of Persuasion “Rethink the Shark” - Season 3 AudioAge of Persuasion “Rethink the Shark” - Season 3 Jan 26, 2009 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Jan 19, 2009 | 27:00Age of Persuasion “Nasty is the New Nice” - Season 3 AudioAge of Persuasion “Nasty is the New Nice” - Season 3 Jan 19, 2009 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today
Jan 12, 2009 | 27:00Age of Persuasion “Recession Marketing” - Season 3 AudioAge of Persuasion “Recession Marketing” - Season 3 Jan 12, 2009 | 27:00A few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.
Jan 5, 2009 | 27:00Age of Persuasion “A Taste for Blood: Direct Marketing” - Season 3 AudioAge of Persuasion “A Taste for Blood: Direct Marketing” - Season 3 Jan 5, 2009 | 27:00Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.
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