Age of Persuasion | Season 02 | Sep 4, 2008 | 27:26

"A Sense of Persuasion" - Season 2

Top brands are discovering that the best way into your imagination may be through all five of your senses. Join Terry O'Reilly this week on The Age of Persuasion as he explores the new trend of 'celebrity' fragrances,' examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.

Now Playing on CBC Radio Help Refresh

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3