Age of Persuasion | Season 02 | Oct 30, 2008 | 27:26

“It’s the Insight, Stupid” (April 2007 Encore)

Season 2: Bill Clinton’s electoral victory of 1992 owed much to a four word phrase created by adviser James Carville: “It’s the economy, stupid”. It wasn’t an idea, or a slogan, but an insight. Join Terry O’Reilly as shows why an insight is at the heart of modern persuasion, and how insights fuel great ideas, art, and inventions.

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