Age of Persuasion | Season 02 | Nov 13, 2008 | 27:27
"The Future of Persuasion" (June 2007 Encore)
Season 2: Advertising is a six hundred billion dollar industry these days - and that doesn't take into account its impact on the products and services it promotes. But nobody really seems to know where the ad industry is headed. This week on The Age of Persuasion, Terry O'Reilly explains how marketers are slow to adapt to new technologies. But at the same time, advertising is fast moving away from conventional forms and "messaging."