Age of Persuasion | Season 02 | Nov 6, 2008 | 27:26
"The Wall of Cynicism" (May 2007 Encore)
Season 2: According to one survey, six per cent of North Americans believe the moon landings were faked. Given that degree of pervasive cynicism, it's not surprising that it's hard to convince people that your brand of laxative, athletic footwear or luxury sedan is worth buying. This week, on The Age of Persuasion, Terry O'Reilly traces the erosion of people's trust in advertising, media, and institutions - from the early Snake Oil salesmen to Orson Welles' infamous "War of the Worlds" broadcast - the 1938 radio drama that caused a real-life panic. Terry also explores some of the ways today's marketers try to break through that distrust.