Age of Persuasion | Season 05 | May 5, 2012 | 27:26
"Branding the News" (February 2008 Encore)
Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging. Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented. He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.