Sep 4, 2008 | 27:26Age of Persuasion "A Sense of Persuasion" - Season 2 Audio
Age of Persuasion "A Sense of Persuasion" - Season 2 Sep 4, 2008 | 27:26Top brands are discovering that the best way into your imagination may be
through all five of your senses. Join Terry O'Reilly this week on The Age
of Persuasion as he explores the new trend of 'celebrity' fragrances,'
examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.
Nov 20, 2008 | 27:27Age of Persuasion "Do This or Die" (June 21, 2007 Encore) - Season 2 Audio
Age of Persuasion "Do This or Die" (June 21, 2007 Encore) - Season 2 Nov 20, 2008 | 27:27A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-celebrated - ads in history.
Titled "Do This Or Die", it was both a manifesto and a warning to the Ad Industry.
It was a plea for candour and intelligence among advertisers, and for authentic dialogue with consumers. This week on The Age of Persuasion, Terry O'Reilly explains why today's advertisers ignore this plea at their peril.
Oct 9, 2008 | 27:27Age of Persuasion Frontiers and Boundaries (April 2007 Encore) Audio
Age of Persuasion Frontiers and Boundaries (April 2007 Encore) Oct 9, 2008 | 27:27Season 2: It’s no surprise that a lot of today’s Ads would never have aired in our parent’s time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O’Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.
Dec 18, 2008 | 27:26Age of Persuasion "Branding the News" (February 2, 2008 Encore) Audio
Age of Persuasion "Branding the News" (February 2, 2008 Encore) Dec 18, 2008 | 27:26Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging.
Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented.
He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.
Nov 6, 2008 | 27:26Age of Persuasion "The Wall of Cynicism" (May 31, 2007 Encore) Audio
Age of Persuasion "The Wall of Cynicism" (May 31, 2007 Encore) Nov 6, 2008 | 27:26Season 2: According to one survey, six per cent of North Americans believe the moon landings were faked.
Given that degree of pervasive cynicism, it's not surprising that it's hard to convince people that your brand of laxative, athletic footwear or luxury sedan is worth buying.
This week, on The Age of Persuasion, Terry O'Reilly traces the erosion of people's trust in advertising, media, and institutions - from the early Snake Oil salesmen to Orson Welles' infamous "War of the Worlds" broadcast - the 1938 radio drama that caused a real-life panic.
Terry also explores some of the ways today's marketers try to break through that distrust.
Nov 13, 2008 | 27:27Age of Persuasion The Future of Persuasion (June 14, 2007 Encore) Audio
Age of Persuasion The Future of Persuasion (June 14, 2007 Encore) Nov 13, 2008 | 27:27Season 2: Advertising is a six hundred billion dollar industry these days - and that doesn't take into account its impact on the products and services it promotes.
But nobody really seems to know where the ad industry is headed.
This week on The Age of Persuasion, Terry O'Reilly explains how marketers are slow to adapt to new technologies. But at the same time, advertising is fast moving away from conventional forms and "messaging."
Oct 23, 2008 | 27:25Age of Persuasion "Award in Edgewise" (April 26, 2007 Encore) Audio
Age of Persuasion "Award in Edgewise" (April 26, 2007 Encore) Oct 23, 2008 | 27:25Season 2: Try Googling the phrase “Award-Winning”. Go on; we’ll wait. See? 71 million hits. Join Terry O’Reilly - wait- the “award winning” Terry O’Reilly - as he explores the persuasive power of those two little words in our culture. He’ll play- yes- award-winning ads, and examine the self-congratulatory side of our culture.
Oct 30, 2008 | 27:26Age of Persuasion “It’s the Insight, Stupid” (April 2007 Encore) Audio
Age of Persuasion “It’s the Insight, Stupid” (April 2007 Encore) Oct 30, 2008 | 27:26Season 2: Bill Clinton’s electoral victory of 1992 owed much to a four word phrase created by adviser James Carville: “It’s the economy, stupid”. It wasn’t an idea, or a slogan, but an insight. Join Terry O’Reilly as shows why an insight is at the heart of modern persuasion, and how insights fuel great ideas, art, and inventions.