Age of Persuasion | Season 01 | Jan 19, 2008 | 27:29

"The Sport of Persuasion"

This week, Terry O'Reilly explains how Pyle changed sports forever, and why marketers so eagerly assume the expense, and the risk, of putting their product in the hands of a star athlete. Then, he'll give you a peek at the marketing playbook, and show you what distinguishes a 'star' from a 'superstar'.

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