Feb 15, 2007 | 29:31Age of Persuasion Leaving Your Mark AudioAge of Persuasion Leaving Your Mark Feb 15, 2007 | 29:31Broadcast Date February 23, 2008 (Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
Jan 19, 2008 | 27:29Age of Persuasion "The Sport of Persuasion" - Season 1 AudioAge of Persuasion "The Sport of Persuasion" - Season 1 Jan 19, 2008 | 27:29This week, Terry O'Reilly explains how Pyle changed sports forever, and why marketers so eagerly assume the expense, and the risk, of putting their product in the hands of a star athlete. Then, he'll give you a peek at the marketing playbook, and show you what distinguishes a 'star' from a 'superstar'.
Mar 15, 2008 | 27:26Age of Persuasion "The Trouble with Big" - Season 1 AudioAge of Persuasion "The Trouble with Big" - Season 1 Mar 15, 2008 | 27:26In our grandparent's time, "big" was a good thing. "Biggest" was what every brand wanted to be when it grew up; the biggest corporations were benevolent captains of industry. Today, "big" is a curse. The biggest brands become the targets of critical books and documentaries, anti-globalization protests and YouTube ridicule. This week, Terry O'Reilly examines the growing hostility directed at the world's top brands, and how some are finding ingenious ways to be both big and lovable.
Jun 14, 2008 | 27:27Age of Persuasion Persuasion in the Niches - Season 1 AudioAge of Persuasion Persuasion in the Niches - Season 1 Jun 14, 2008 | 27:27Terry O’Reilly explains how the days of “one size fits all” brands are vanishing. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers.
May 17, 2008 | 27:26Age of Persuasion The Myth of Mass Marketing - Season 1 AudioAge of Persuasion The Myth of Mass Marketing - Season 1 May 17, 2008 | 27:26Terry O'Reilly examines the power of the sort of one-on-one selling that turned the “Fuller Brush” company from a $75 investment to a multi-million dollar empire, and he’ll show creative ways advertisers find to relate to a “mass” audience, one person at a time.
Oct 21, 2006 | 30:31Age of Persuasion "Breaking the contract" - Season 1 AudioAge of Persuasion "Breaking the contract" - Season 1 Oct 21, 2006 | 30:31When Advertisers take our time and attention, shouldn't they give something back? Terry O'Reilly thinks so. This week Terry examines the unwritten "contract" forged between Advertisers and audiences more than 80 years ago. He'll tell the story of ad giant Albert Lasker, who, in the 1920's, pioneered the idea of sponsor-driven broadcasts. You'll discover why an understanding of the contract makes you a better consumer, and why today's advertisers violate the contract at their peril.
Mar 22, 2008 | 27:26Age of Persuasion "Royal Jelly" - Season 1 AudioAge of Persuasion "Royal Jelly" - Season 1 Mar 22, 2008 | 27:26In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O'Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they've changed popular culture. They are the savants, the gifted, the elect- those with 'royal jelly'. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
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