Age of Persuasion | Season 01 | May 17, 2008 | 27:26

"The Myth of Mass Marketing"

Terry O'Reilly examines the power of the sort of one-on-one selling that turned the “Fuller Brush” company from a $75 investment to a multi-million dollar empire, and he’ll show creative ways advertisers find to relate to a “mass” audience, one person at a time.

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