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Age of Persuasion | Season 01 | May 10, 2008 | 27:26

"Emotion" - Season 1

Terry O’Reilly explains why so few advertisers use “facts” to build their brand, and why the best way to win a consumer’s business is through the heart.

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Age of Persuasion - Persuasion in the Niches - Season 1Jun 14, 2008 | 27:27Age of Persuasion Persuasion in the Niches - Season 1 Audio
Age of Persuasion Persuasion in the Niches - Season 1 Jun 14, 2008 | 27:27Terry O’Reilly explains how the days of “one size fits all” brands are vanishing. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers.
Age of Persuasion - Advertising as the New Sugar Daddy - Season 1Jun 7, 2008 | 27:27Age of Persuasion Advertising as the New Sugar Daddy - Season 1 Audio
Age of Persuasion Advertising as the New Sugar Daddy - Season 1 Jun 7, 2008 | 27:27Terry O’Reilly explains how Advertisers became the “sugar daddies” of the 21st Century- and traces “sponsorship” back through the centuries.

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