Age of Persuasion | Season 05 | Jun 20, 2012 | 27:26

"Reviving the Brand" (March 2008)

Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands have hiked sales not by changing their product, but by changing the ‘idea’ of their product.

Now Playing on CBC Radio Help Refresh

Live audio streams for phones and tablets: Radio One and CBC Music (Radio 2, Radio 3 and more)

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3